What makes a healthy Beauty/Nail business?
Service revenue is people-dependent. Therapist turnover hurts client retention more than in hair salons because trust takes longer to rebuild.
High-ticket treatments (laser, injectables under script) need qualified operators — staffing constraints can cap growth.
Recurring memberships and packages smooth revenue and improve client lifetime value.
1× – 2× SDE (Seller's Discretionary Earnings). Cosmetic clinics with prescriber relationships can reach 2.5–3×.
- • Laser/IPL equipment older than 5 years without service log
- • Single qualified therapist for high-margin services
- • No package or membership offering
- • Strong membership / package penetration
- • Multi-disciplinary therapists (cross-trained)
- • Equipment under warranty / service contract
- 1. What's the service-vs-retail mix?
- 2. What are the equipment ages and service history?
- 3. What's the package/membership revenue?